Not only does Nella, 26, who is of Congolese descent, tick diversity boxes, but crucially her social media content — her hair and make-up video blogs are particularly popular — meant she already has millions of fans who follow her every move.
It is no secret within ITV that Nella was viewed as a future face of the channel. She even signed up with agent Jonathan Shalit – known as a star-maker courtesy of managing Charlotte Church and Myleene Klass — in a bid to raise her profile.
Shalit also has strong relationships with ITV, having worked with Good Morning Britain hosts Susanna Reid and Kate Garraway in the past.
One insider at the broadcaster revealed: 'Nella was on the list for a while....
The idea was that that show, with its millions of viewers, would make her a household name and she would be handed lots of work by ITV