Diversity: This Is What It ALWAYS Means

Don't be shocked everyone, but it appears that contrary to the spin from the MSM Eunuch Army, even Disney aren't convinced that the public is crying out for a bold new era of SJWised Star Wars. Otherwise, why so slippery about what it is that the 'Lucasfilm Story Group' actually does?

The always interesting Itchybacca at DSWID rounds up the many - many -  different explanations given for this group's role, and pieces together what they really do. 

Yep, Disney shareholders are paying for a deranged SJW version of Saudi Arabia's Committee for the Promotion of Virtue and the Prevention of Vice. 

That would be bad enough but as Itchybacca points out, this isn't a group of unusually PC movie people, this is a bunch of PC clowns who are barely qualified to make YouTube videos. They're obsessed with ramming politics into Star Wars because ideological purity is literally the only thing they're bringing to the table.

And that's how they lost $80 million on a Star Wars movie....

You Can Say You Were There The Day 'Electability' Died

To borrow a line from the legend that is Ace, to British Tories the Earth is nothing but an infinite series of hills upon which one must not die. 

Everything is up for grabs with the Tories, all the family silver needs to be thrown overboard lest actually taking a position on anything damage da sacred electability....

....except it now turns out that 'electability' means ginning up phoney baloney scandals.

The sheer brass neck of these people! They've spent years pretending to be rock-ribbed conservatives who are desperate to push conservative polices, you guys, but they just don't think they're politically viable.  Suddenly, the cucks have the chance to try and shaft one of their enemies and all bets are off. 

They don't care about electability, they never did in any meaningful sense of the word. It was just a means to the end of throwing any actual conservatives out of the party so they can carry on treating it as a job creation scheme for vacuous Metropolitan snoots.

Solo: A Culture Wars Story

In amongst everything else going on, Disney have managed the impossible and lost money on a Star Wars movie... quite a lot of money in fact.

Not that it means anything though - which is why so many media SJWs have written about how it means nothing. That's what people do when something means nothing - write 800 or so articles about it.

Curiously enough though, Tom Cruise's Mummy movie bombed without any SJWs writing articles explaining why that didn't matter.

Meanwhile, back in the real world, this is just the latest example of the 'Get Woke, Go Broke' phenomenon. 

True, 'Solo' wasn't the spiteful screech of hatred that 'The Last Jedi' was, but it is still hobbled by woke messaging. Head Hag Kathleen Kennedy's feminism meant not only that the story was weighed down with strang, independent wimminz what don't need no man but also - in keeping with the weird zero sum mentality of feminism -  all the male characters had to be reduced down to chumps and caricatures... meaning that in a movie named after, and built around, the coolest character in the Star Wars universe, he was presented as a goofy, Jim Carrey style character, basically Ace Ventura: Space Pilot.

Still, Han got off lightly compared to another fan favourite.

Yep, these writers have got a whole galaxy to play with and  their idea of innovation is .... weird sex.

That's it, that's SJW originality in a nutshell: man-toaster sex.

And, yes, this is all in a supposed family film. Try explaining that to Junior.  Or don't bother, and  just stay home - just like everyone else did.

All of which is by way of getting to the wider issue. Lucasfilm under 'Kray Kray' KK has adopted an explicitly PC agenda, and especially an obsession with pushing muh diversity. The MSM fawned over them and critics were smeared as out of touch bigots who just didn't get that society had changed, but a funny thing happened on the way to Tatooine. In a better plot twist than anything in Solo, it turns out the public actually quite like squaresvillle white male stuff, such as coherent plots and likeable characters. Who knew? 

Say, that sounds vaguely familiar....if Lucasfilm had only been aiming to sell tickets to jaded, upper middle class media luvvies, this movie would have been a roaring success, but unfortunately for them they had to try and sell tickets to normal people as well. To the point, it turns out that pandering to the MSM and their crazy virtue signalling is no way to get normal people to turn out and support you after all.