Wednesday, April 16, 2008

Due Diligence: It's Not Just For Capitalist Pigs Anymore

Don't be shocked, but painfully hipper than thou guide book publishers Lonely Planet have got a reality problem. Mind you, it's not like they have to worry about shifting units - they're found a really generous set of investors: us.
Lonely Planet publishes more than 500 titles, mostly travel guides, selling more than 6.5 million books a year. In 2007, the BBC Worldwide bought a 75 percent share in the company.
Well, at least they've got the same standards of fact-checking.

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