In amongst everything else going on, Disney have managed the impossible and lost money on a Star Wars movie... quite a lot of money in fact.
Not that it means anything though - which is why so many media SJWs have written about how it means nothing. That's what people do when something means nothing - write 800 or so articles about it.
Curiously enough though, Tom Cruise's Mummy movie bombed without any SJWs writing articles explaining why that didn't matter.
Meanwhile, back in the real world, this is just the latest example of the 'Get Woke, Go Broke' phenomenon.
True, 'Solo' wasn't the spiteful screech of hatred that 'The Last Jedi' was, but it is still hobbled by woke messaging. Head Hag Kathleen Kennedy's feminism meant not only that the story was weighed down with strang, independent wimminz what don't need no man but also - in keeping with the weird zero sum mentality of feminism - all the male characters had to be reduced down to chumps and caricatures... meaning that in a movie named after, and built around, the coolest character in the Star Wars universe, he was presented as a goofy, Jim Carrey style character, basically Ace Ventura: Space Pilot.
Still, Han got off lightly compared to another fan favourite.
Yep, these writers have got a whole galaxy to play with and their idea of innovation is .... weird sex.
That's it, that's SJW originality in a nutshell: man-toaster sex.
And, yes, this is all in a supposed family film. Try explaining that to Junior. Or don't bother, and just stay home - just like everyone else did.
All of which is by way of getting to the wider issue. Lucasfilm under 'Kray Kray' KK has adopted an explicitly PC agenda, and especially an obsession with pushing muh diversity. The MSM fawned over them and critics were smeared as out of touch bigots who just didn't get that society had changed, but a funny thing happened on the way to