I'm Waiting For Them To Go For 'Deadwood Man'

I take this as not only proof the whole of Tory policy is decided by sound bites, but also as evidence that they've given up making any actual sense:

The new target voter is a woman in her thirties or early forties, who is likely to do a responsible clinical or clerical job in the NHS. She worries about the future of the health service, but also about the state of her children’s schools, the fate of her ageing parents, and also the cost of childcare.

Free clue: when a single organisation has enough employees to be a voter bloc on its own, it's too big!

More to the point, are thirty-something women outside the NHS OK with their kids going to terrible schools?

Then there's this:

We are not really talking about the well-off doctors or senior managers. They are now quite likely to back us anyway.

Say what? The whole 'Tories as the party of the rich' meme is a liberal invention. Meanwhile, in the real world, liberalism is a disease of the poor and the rich, since neither has to put up with the consequences. It's the folks in the middle who get squashed. The overpaid public sector manager who spouts liberal garbage, while sending his kids private and staying well away from any... enriched parts of town is a cliché for a reason.

This latest thrust isn't just lousy politics, it's lousy reality.